Learn more about the new branding!
We have some tips and tricks below to help you with all things branding! Service Unit and Troop Volunteers are welcome to create their own flyers using the guidelines listed below or download our GSHG Branding Guidelines Booklet (PDF) here!
Social Media Information
We believe that social media is a great tool to spread awareness about events and opportunities AND to show off the amazing things you are doing with your Troop! Our council uses Canva which is a free design website! We recommend using Canva because you can create social media posts, flyers, and any other design items you may need! Our MarComm team has put together some great templates for you to use! View them here after creating a Canva account!
Our council servicemark has been updated! Use it to represent our council on any flyers or social media you create. Download different versions of the servicemark here. The servicemark should never be altered! It should remain as is; do not take away anything or add anything!
1. Never place it inside the Trefoil.
2. Never use the words from the servicemark without the Trefoil.
3. Never use it at an angle.
4. Never create new lockups.
5. Never recreate it.
6. Never abbreviate it.
We are so excited to have so many available colors to use for our backgrounds and shapes! Girl Scout Green is our #1 choice! The different colors represent everything Girl Scouts! For example, each grade level is represented!
Also considered our Girl Scout logo! When you see the trefoil, you immediately think Girl Scouts! This logo should never be altered; use it as is! Never use more than one Trefoil in the same design (the servicemark does not count towards this application). Find more details about the Trefoil in our Guidelines booklet!
1. Never use more than one Trefoil in the same application.
2. Never crop it.
3. Never rotate it.
4. Never use it as a pattern (exceptions apply for products and packaging).
5. Never add effects to it.
6. Never outline it.
7. Never wrap text around it or lockup text close to it.
8. Never place it closer to text than the clear space allows.
9. Never use it to replace a typographic character.
10. Note: One Trefoil can be used per surface area. For example, a spread in a booklet or workbook can feature a Trefoil on each page.
11. Never place any text inside it, including page numbers.
12. Never place the Trefoil next to text.
Please remember that you must go to a Girl Scout licensed vendor to have any materials produced. Make sure you share your designs with Dawn Cusack for approval! Don't forget to look at our council shop as well, we may have just what you're looking for!
Do your best to keep your items cohesive when it comes to the event you are planning!
To keep a design clean and easy to read; the font should remain black or white! Use the image above to help you decide what color to use! This is really helpful to those who have vision impairment or difficulty seeing; each color was carefully chosen to make it easy to read!